data protection

Will the right to privacy be an indirect victim of COVID-19?

The law is one of the main instruments of social impact, which is particularly evident in the midst of a global health crisis, when the situation and applicable regulations are changing every day. New statutes and regulations are key to maintaining the delicate balance between order and chaos, public and private interests, and the common good and individual rights.

Tech versus virus: Contact tracing

The battle with the coronavirus is dynamically entering another phase. After the initial shock, we are realising that technology may have a crucial impact on the rate of return to a somewhat more normal life. This doesn’t mean just biotech. Solutions keeping the virus under relative control until effective vaccines reach the market can prove just as important.

Marketing communications to individuals: What’s the story with consent?

Most businesses react nervously when they hear the letters “GDPR,” as in their view the regulation gets in the way of performing their day-to-day work, particularly marketing. At the same time, many businesses get lost in the tangle of regulations they are supposed to follow if they wish to lawfully direct marketing communications to individuals. What issues cause them the most difficulty?

Marketing initiatives in corporate groups in the context of personal data protection

Designing marketing initiatives in an organisation so they comply with the regulations, including data protection rules, can be problematic. The situation becomes even more complicated if marketing for several companies within a group is carried out by one of the companies, designated through informal internal arrangements (often without concluding any contracts).

GDPR-compliant websites

Ensuring the transparency of websites is vital from the perspective of the GDPR. Persons entering a website must be aware of how their personal data will be processed on the site and for what purpose.

Fines for installing cookies without the user’s consent

Cookies and similar technologies are commonly used marketing tools enabling optimisation of marketing campaigns and more effective targeting of customers. So it comes as no surprise that it’s hard to find a website without a popup window informing users that the site uses cookies, referring the user to the privacy policy and cookies policy for more information. Interestingly, a great majority of these messages are themselves inconsistent with the applicable regulations on data protection, telecommunications, and electronic services.