In times of fierce market competition, it is becoming increasingly attractive to construct advertising campaigns that contain superlatives, in particular regarding market leadership.
An interview with Prof. Jan Lubiński, geneticist and researcher into the role of microelements in prevention of cancer, founder and CEO of Read-Gene SA, and member of the Council of the National Centre for Research and Development.
On 11 February 2014 the Warsaw Regional Court issued a long-awaited ruling demonstrating the current approach of the Polish courts to the sensitive issue of how to designate promotional prices for goods.
The practice of food labelling inspectors prevents consumers from making informed choices—effectively working against the policy of promoting healthy eating.
Every now and then a scandal breaks out involving Polish food products—most recently the use of industrial salts, as well as horsemeat in beef. In such cases, the authorities announce that they will take stern action.